BRAND STRATEGY COLUMBUS OHIO

Better Processes for Stronger Customer Relationships

Streamline your company’s day-to-day tasks and gain deeper insights into customer interactions with customer relationship management (CRM) and marketing automation technology.

Looking for support with CRM automation, digital marketing, or design services? We've got you covered.

DISPLAY ADVERTISING

Digital marketing is often far less expensive than more traditional forms of marketing and advertising such as television, radio, and print media.

SOCIAL MEDIA ADVERTISING

The impact of your digital marketing can be accurately measured for reach, open rates, click-thrus, and the always-important ROI.

SEARCH ENGINE MARKETING

Digital marketing allows you to accurately target by demographics, psychographics, and geographics to ensure you’re reaching your audience.

RETARGETING ADVERTISING

From using social listening to gain customer insights to amplifying user-generated content, digital marketing can help build important relationships with your customer base.

SEARCH ENGINE OPTIMIZATION

Unlike with some traditional media, digital marketing allows for real-time responsiveness and flexibility so you can gauge your success and modify your plans.

EMAIL MARKETING

With carefully calibrated digital marketing, you’re able to increase your conversion rates and lower your customer acquisition costs. The net result is more revenue.

CRM STRATEGY

Too much data, too little time to see what it all means?

Growing businesses often face challenges managing customer data and building strong relationships amidst a complex array of technologies. It’s easy to feel overwhelmed and frustrated with the multitude of tools.

However, with the right CRM and automation technology, you can streamline your workflow, save time and money, and gain actionable insights. These solutions simplify data management, enhance customer interactions, and provide valuable analytics, helping you focus on what matters most: driving your business forward.

Digital marketing and design solutions in New York
Digital marketing and design solutions in New York

Win customers from your competition.

With a thorough digital marketing strategy, you’ll be well on your way to increasing market share and gaining valuable customer insights that place your company ahead of the competition. Winning’s a great feeling.

  • Art Direction
  • Graphic Design
  • Motion Graphics

DIGITAL MARKETING

A Comprehensive Suite of Digital Marketing Services

DIGITAL ADVERTISING

Digital advertising is no longer a one-size-fits-all medium. With so many different tactics to choose from, finding the best solution can be challenging. Luckily, we can help! Our paid advertising toolbox includes Google Search advertising, Facebook and Instagram advertising, Programmatic Display advertising, OTT advertising, Digital Video advertising, Waze advertising, LinkedIn advertising, various Digital Retargeting tactics, and much more.

DIGITAL MARKETING STRATEGY

Perhaps no other form of marketing is as effective, cost-efficient, and capable of generating high-quality leads for your business as digital marketing. As a digital marketing agency in Columbus, OH, we can develop a strategy tailored to your company’s unique needs, increasing visibility, growth, and success.

SEARCH ENGINE OPTIMIZATION

With search engine optimization services, you receive an in-depth analysis of your website and an adaptive, results-focused SEO plan to boost your organic search engine rankings. Get to the top of search engines and enhance your marketing efforts with powerful SEO services.

CONTENT MARKETING

Content marketing helps create more awareness and interest in your products and services. It also boosts customer loyalty, as customers feel they are receiving valuable information from your company. When customers trust your company, they are more likely to buy from you.

You expect outstanding results, and we aim to surpass your expectations.

As a digital marketing agency, our goal is to gather and analyze data through benchmarks and analytics to ensure your digital marketing and design efforts are on the right track.

Explore our portfolio for inspiration from some of our recent projects.

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You shouldn’t have to sacrifice customer service because of inefficient processes.

Let us help you take control of your customer relationships with our powerful CRM and marketing automation solutions.

Our technology provides you with the time and information you need to efficiently manage sales and marketing projects, customer service processes, and better address your customers’ needs.

Digital marketing and design solutions in New York
86 Projects

Website design

Digital marketing and design solutions in New York
63 Project

Mobile App

Digital marketing and design solutions in New York
75 Projects

Dashboard

CRM AUTOMATION

As a digital marketing agency in Columbus, OH, we can develop a strategy to fit your company’s unique needs for increased visibility, growth and success.

The RACE Planning Framework

defines the essential activities and measures businesses need to master to survive and thrive in today’s marketing world.

Frequently Asked Questions.

CRM systems come in three main types: operational, analytical, and collaborative. Operational CRMs automate and streamline customer relationship processes, integrating these functions into your business operations to enhance lead management, customer conversion, and service delivery. Analytical CRMs focus on analyzing and interpreting customer data to provide valuable insights into customer behavior and interactions, turning vast amounts of information into actionable strategies. Collaborative CRMs facilitate communication and data sharing among teams and departments, ensuring a unified customer experience by aligning efforts across the organization.

Many businesses consider customer relationship management (CRM) an essential part of their growth strategy. A CRM system helps ensure consistent communication with customers, a deep understanding of their needs, and top-notch customer service. If you’re running a business, it might be worthwhile to explore CRM systems or consult with a professional CRM automation team, such as The Social Firm in Columbus, Ohio.

A Customer Relationship Management (CRM) system refers to strategies and software designed to help businesses develop, organize, and optimize their customer relationships.

Customer Relationship Management (CRM) automation is the process of automating sales and customer service functions to help businesses track and manage their interactions with current and prospective customers. By automating repetitive tasks, CRM automation enables sales teams to save time, nurture leads more effectively, and accelerate customer conversions.

One of the main differences between CRM and automation is who they target. CRM is primarily sales-focused, while marketing automation is more for the marketing aspects of your business. CRM and automation are tools often used together, CRM for the gathering of information about customers, their interests, and interactions with the business, and marketing automation for tasks such as list development, email marketing and e-blast deployment.